Question 1: Since BlackBerry 9800 is a masterpiece which agglomerates a lot of effort, then what is the selling point of this cell phone? What is the most important characteristic?

Answer: BlackBerry 9800 is the first slide phone in the history of blackberry, of course, it is also the first true full- touch screen phone and the first mobile phone which is equipped with the latest BlackBerry 6 OS system. All of “the first” are doomed to the BlackBerry 9800’s selling point and distinctive features.

Question 2: What’s the meaning “the first slide phone”? Each brand has a lot of “the first” titles. The first slide phone is trite and commonplace in some sence. How can be a selling point?

Answer: Yes, this is a era of which floods “the first”s, but we must admit that all of “the first”s almost are not normal, at least for the significance of phone brand. Blackberry  Cell Phones are positioning on business. Therefore, simple and capable designing style is its character. Some users are even focus on the phone’s style with great passion.

In fact, before BlackBerry 9800, BlackBerry has tried on the appearance designing, for example, its slide cell phone 8220 and large touch-screen phone 9500. Then the first slide design of BlackBerry 9800 means What? In 2007, Apple iPhone had detonated a completely revolutionary of touch phones. Since then large-screen touch phone has been more and more popular. So BlackBerry 9500 following the trend is necessary.

Numerous users are not suitable for Apple iPhone’s virtual keyboard, and BlackBerry candy bar qwerty phone’s audience are also relatively small. Under the circumstances of big touch screen phone with qwerty keyboard are fashionable, for instance, Nokia N97 and Palm Pre, BlackBerry 9800 adopts this similar design as the new channel to follow the trend.

Question 3: What about the BlackBerry 9800’s shape designing?

Answer: Objectively and impartially, blackberry 9800 is good for two parts: the overall impression and detail design.It feels that BlackBerry 9800 combines 9500 with 9700 in the first sight. The front part is occupied by a big screen, there is a qwerty keyboard under the cover, like 9700. The body weight increases from 9700’s 122 grams to 161.1 g, it has great weight in hand.

This cheap cell phones’s screen size and resolution are consistent with previous 9500, it is 3.2 inches and 480 × 360 pixels. However, it is upgrated in two points: first, the color number raises from 65,536 to 26 million; second, 9800 does not use SurePress touch technology of storm series, but the real capacitive touch screen, so it is very sensitive and can response quickly. The touch feeling is quite good.

BlackBerry proud Qwerty keyboard is not perfect on mobile phone 9800. Due to the slide body design, the keys on the qwerty keyboard are smaller particles and the distance between key and key is short. So the handfeeling is inferior to previous generations of Classic BlackBerry 9000 and 9700.There is a black soft pad on the top of BlackBerry 9800’s SIM card, so you must flip the pad first when you insert the memory card. After inserting, the soft pad covers the memory card and fixes it. This designing is rare and good.